I've spent more hours that I care to count attending networking functions, and I continue to be amazed at all the citizen I meet who don't have a website. Many entrepreneurs love what they do but hate marketing and selling themselves. A well-written website is one of the most effective tools at your disposal that will sell for you 24/7, provided you have written compelling copy for the site.
Here are ten ways to make your website your unpaid sales force:
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1. Networking. A website permits you to pass out your enterprise card to thousands of inherent clients and lets them know how to reach you and what you sell. If, in your sales copy, you tell your story of why you're in your business, write a bio that accurately reflects your voice and style for your site, and upload your photo, your inherent customers will begin to get to know you, without having to meet them one-on-one. Nothing is more amazing to me that to walk into a networking event and have total strangers come up and begin a conversation with me as though we were long-lost friends. They think we are. Why? Because they've visited my website or read my email newsletter or blog to the extent they have begun to get to know me, like me, and respect me.
2. Make enterprise information Available. Help your customers find out more about you. What are your hours? What methods of payment do you accept? Where are you located? Being the "Internet snob" that I am, I go online first to check out a enterprise before deciding to do enterprise with them. Sometimes it's to check the menu, if it's a restaurant. Sometimes it's to see if they offer a discount coupon. Other times I just need to find their hours of performance or driving directions. If I can't find their website, I'm apt to find their competitor's site that contains indeed the info that I'm seeking.
3. Great Serve Your Customers. Make doing enterprise with you as easy and facile as possible. With an online presence, you could make forms ready to pre-qualify clients for loans if you're a mortgage broker, enable your clients to upload their files for typesetting and printing if you're a expert printer, or allow your buyer to see if the coat he wants is in stock if you're a clothing store. My sister is a "shoes horse" and desperately wanted a single pair of shoes from a nationally-known department store in Houston. She checked their website to see if the shoes were in stock in her size at the store closest to her. She discovered they weren't, but was able to find an additional one branch that did have them in stock and was able to swing by and pick them up. When your clients are over-committed and trying to squeeze an additional one hour out of the day, how much more will they appreciate your online presence if you can help them save one of their most valuable assets -- their time?
4. Issue Time-Sensitive Materials. You may have a assistance enterprise that relies on appointments to make your money, like a hair salon or a chiropractor's office. You walk in on Monday morning and witness that only about half of your appointments are taken for the week. Do you conclude to take part of the week off? You could, if you needed a vacation. Or, you could email the buyer list you've built straight through your website and let them know that you're taking appointments at a extra discounted rate this week only, or on safe bet days of this week, or that they'll get a free widget if they book an appointment by a safe bet date or time. How quickly do you think your customers would take benefit of this time-sensitive offer?
5. Be Open All Night, 365 Days of the Year. Internet surfers don't go online to buy--they go online to find free information. However, we live in an immediate gratification society. If you have a stock for sale that fulfills a need to a single problem, you can add a shopping cart with prestige card purchasing capability to your online stock catalog and enable person to buy something from you at 2 Am, for example, when most of us are in bed. If your shopping cart permits immediate delivery of an electronic item, like an ebook or audio file, all the better, as your buyer can have the information he has ordered within minutes after purchase. How many sales are you losing because your prospective buyer has to fax or phone in an order or wait for your office to open to talk to you? Your e-commerce-enabled website can be your 24-hour automated salesperson.
6. Make Pictures and Sound Files Available. What if your widget is great, but citizen want to see it in action? Your website permits you to add sound, static images, and video to Great explicate who you are and what you sell, or to demonstrate use of your stock or service. No brochure will do that. Additionally, audio and video testimonials from enthusiastic customers are now becoming more commonplace on websites. If you hate to sell, have a happy buyer tell your website visitors how amazing you are and how well you solved his problem. citizen believe enthusiastic testimonials from others who've successfully used your stock or service.
7. Answer Faq's (Frequently Asked Questions). Every enterprise has questions that customers ask again and again. Do you have the staff, or want to dedicate staff time, to answering these questions? Instead, post the questions and answers to your website and take off an additional one barrier to doing enterprise with you. Or, if you have the staff to do so, setup a "live help" program on your website so that your site visitors can click and log-in to ask their questions right away while the quiz, is fresh on their mind.
8. Offer extra Membership access for Current Customers. If you're selling a assistance on your site, you may want your current paying clients to have access to safe bet information that is generally not ready to the public. With your website, you can generate a password-protected, clients-only section, or extra membership section, for safe bet groups of clients. And, as website visitors are always animated and will try to get into inexpressive areas for further information, you can use the "authorization required" page as an additional one chance to tell them about the benefits of your stock and assistance and how their lives will be Great and richer for purchasing it. And, upon purchase, they will then come to be a member of this "special clients" club and have all the information and privileges connected with that membership. American Express is right -- membership has its privileges!
9. Open to National or International Markets. For most of my adult life, I've lived in parts of the country that have never recovered from the mid-1980's recession. Because I've had a virtual enterprise with a website, I've never had to rely on the local economy to make a living. If you have a stock or assistance that won't sell locally, or you have a brick and mortar performance and are trying to break into new markets, a website can help you open up a dialogue with nationwide or even international markets as indeed as with the enterprise over the street. Can you stand to make more money in your business?
10. Test-Market New Services and Products. Got an idea for an additional one line of products for your business, or an further assistance you'd like to add? generate a extra page on your website and see how your current customers like the new offering. Ask them about price, appearance, and usability. They will let you know what they think faster and easier than any other market you may reach. Take their feedback, make valuable changes, and then roll it out to a larger market.
If you don't currently have a website for your business, get one! If your website only serves as a pretty brochure instead of bringing you marvelous customers or sales, possibly it's time to hire an specialist to bring it to the next level. What variation would it make for you to get 95% of your clients online? I bet that would make your marketing efforts much more streamlined, and who doesn't want to make more profit in less time?
Copyright 2005 Donna Gunter
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